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Q: What are the three primary responsibilities of the finance manager?
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Role of financial manager in a modern enterprise?

The finance manager handles finance. The role of finance manager is pivotal. He can change the fortunes of the organisation with proper planning, monitoring and timely guidance. Equally, if the manager is not competent, even a profitable organisation may dwindle or even sink. The finance manger is, now, responsible in shaping the fortunes of the enterprise. The role of finance manager, in a modern business, is pervasive in all the activities of business firm, including production and marketing. It has been rightly said, money begets money. Business needs money to make more money. However, business can make money, when it is properly managed. The financial history is replete with stories how even the profitable organisations were wound up, when the management of finance had turned bad due to mismanagement of financial affairs. It is misunderstood, in some corners, that the role of finance manager is important only in private organisations. It is not so. His role is important, both in private and public sector. He has a positive role to play in every type of organisation. Even in non-profit making organisations, his role exists as long as there is involvement of funds. Influences Fortunes of Firm: The history of failures of organisations is interesting. Many firms have failed, not because of inefficiency of production, inability in marketing or nonavailability of funds but due to the absence of competent finance manager. In many public sector undertakings, in particular, state government undertakings, importance is given to the appointment of peons, more than adequately, but not to the appointment of competent professional manager in finance, even after lapse of several years. That is the real secret of numerous lossmaking organisations, in public sector! Over the years, the picture has been changing, but only after the real damage has already occurred in those public sector undertakings, due to the nonappointment of professional finance managers, at the time of formation of those undertakings.14 Financial Management In several public sector undertakings, the presence of competent finance manager is often found inconvenient. A finance manager can not play any significant role in the public sector, unless he is allowed to play. Exists Everywhere: The role of finance manager, in modern times, can be well said, universal and pervasive. Hardly, we find any activity, which does not involve finance. Even entertainment in a firm requires financial management due to financial implications. In modern business, no decision is taken without the consultation of finance. Even in recruitment, the presence of finance representative has been a normal feature manager. Only the level of finance representative changes, dependant upon the status of position for which recruitment is held. At times, people working in other departments feel that the finance manager has been interfering in all matters, unconnected to him. It is due to inadequate understanding of the role and expectations expected of him in modern business. The finance manager can, definitely, contribute to the overall development of the organisation provided he is competent and allowed to perform his functions, independently. In his new role, the finance manager must find answers for the following three questions, again in the words of Solomon: • How large should an enterprise be, and how fast should it grow? • How should the funds be raised? • In what form, should the firm hold its assets? To sum up, finance functions or decisions include the following important areas, where the finance manager has to contribute: • Investment decision or long term asset-mix decision • Finance decision or capital-mix decision • Liquidity decision or short-term asset mix decision • Dividend decision or profit allocation decision The main objective of all the above decisions is to increase the value of the shares, held by the equity shareholders. The finance manager has to strive for shareholders' wealth maximisation. While discharging the functions, the finance manager has to focus his attention on the following aspects to maximise the shareholders' wealth: 1. Procuring the funds as and when necessary, at the lowest cost, 2. Investing the funds in those assets, which are more profitable, and 3. Distributing the dividends to the shareholders to meet their expectations and facilitate expansion to achieve the long-term goals of organisation.