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What are the three theories of low involvement consumer behavior include?
Wiki User
∙ 11y ago
Theory of passive learning
Theory of social judgment
Elaboration likelihood model
Wiki User
∙ 11y ago
The three theories of low involvement consumer behavior are the Peripheral Route Theory, the ELM (Elaboration Likelihood Model), and the Heuristic-Systematic Model. These theories explain how consumers make decisions when they are not highly motivated to process information extensively.
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