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1. People could lie on the poll; sometimes the participant will want to give the answer that is expected or what seems the nicest to say. For example, almost nobody would openly admit he/she is racist, even if they really were.
2. The survey instrument could be biased, meaning that it could have "loaded questions" or the order of the questions could be arranged in such a way that would influence the participant's answer.
3. The methodology could be wrong, meaning that it could have been conducted in a way that would lead the participant to answer in a certain way. For example, the person conducting the survey could put emphasis on a certain question or answer choice and affect the participant's choice.
Polling can avoid its criticisms if done objectively and using the most up to date demographic information.
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