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Aside from the value of going home to their families healthy and in one piece, the authority for selling safety to employees is that the employer wants the work done safely and will discipline or fire those who, knowing the safe way, refuse to do the work safely. If an employer does not in fact care that the work be done safely, no amount of sales pitches will sell safety to employees.

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Q: What basis of authority will you use sell safety to employees in a company?
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