Land
they would let them come and settle down there
Mexico chose to welcome European settlers to Texas while excluding American settlers because they believed that European settlers would be more loyal to Mexico and help develop the region, while American settlers were seen as a threat to Mexican control and sovereignty.
Texas was already filled with American settlers, but it had split-up from Mexico since 1836.
Mexico needed American settlers to help defend its Texas frontier.
The American settlers began to outnumber the Mexican residents and began lobbying for political autonomy, especially when Mexico outlawed slavery.
They're returning the favor.
Mexico
Mexico may have favored European settlers over American settlers in Texas because they believed that Europeans would be more likely to assimilate into Mexican culture and follow Mexican laws, whereas American settlers were seen as more likely to resist Mexican authority and potentially seek to annex Texas to the United States.
He traveled to Mexico City with the Texans demands to remove the ban on American settlers and make Texas a separate state of Mexico.
Slavery. See related questions.
The primary issue that prevented Mexico from colonizing Texas with its own people was a combination of geographic and economic challenges. Texas was sparsely populated and considered remote, making it difficult to attract settlers. Additionally, Mexican authorities faced internal instability and resource constraints, which limited their ability to effectively manage and promote colonization efforts in the region. This situation ultimately led to the invitation of American settlers, which contributed to tensions between Mexico and those settlers.
some chocolate is the answer