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There are an awful lot. Current ones, in order of registration, are...

  • Big Mac, cotton work shirts, 1922 (later men's clothes and shoes)
  • Towncraft, men's clothes, 1927
  • Adonna, women and children's underwear, 1931
  • J.C. Penney, TV sets, portable tools, movie cameras, phonographs, tape recorders, catalogs, clothing, sheets, curtains, retail department store services and catalog mail order services, 1971
  • Subtle Shaper, hosiery, 1971
  • Dividend Dozen, handkerchiefs, 1972
  • Suited Separates, men's clothes, 1980
  • Hunt Club, women's clothes, 1981
  • Stafford, men's clothes, 1981
  • Moss Creek Traders, men's clothes, 1982
  • St. John's Bay, men's clothes and jackets, 1982
  • Par-Four, clothing, 1981
  • Liz Baker, women's clothes, 1982
  • Alicia, women's clothes, 1982
  • Great Connections, clothing, 1982
  • City Streets, clothing, 1983
  • Okie-Dokie, sweaters, 1985
  • The JC Penney Towel, towels, 1981
  • Underscore, lingerie, 1986
  • Worthington, women's clothes, 1985
  • Jacqueline Ferrar, women's clothes, 1989
  • The Original Arizona Jeans Company, jeans, 1989
  • Monet, jewelry, 1937
  • So Soft by 9-2-5, shoes, 1989
  • Protocol, luggage, 1990
  • JCPenney Privilege, credit card services, 1993
  • Bright Future, baby clothes, 1988
  • Lisette, curtains, 1989
  • Magic Print, swim trunk fabric, 2001
  • Quick-Dri, fabric, 2003
  • Zonz, clothing, 2003
  • Present Company, stationery and gift wrap, 1999
  • Simply Cozy, sleepwear, 2007
  • Every Day Matters, retail department store services, 2007
  • Diamonart, jewelry, 2007
  • AZJeans, jeans, 2007
  • Chloe Alexander, jewelry, 2007
  • Optimum Body, Bras, 2007
  • Studio, home goods, 2006
  • Studio by JCPenney Home Collection, home goods, 2006
  • Cooks JPC Home, small appliances, 2008
  • Studio JPC Home, home goods, 2008
  • A II Z, watches, 2007
  • Flipped TV, entertainment services, 2007
  • Sleek One, bras, 2008
  • A Sensual Indulgence for Every Body, shapewear, 2007
  • Decree, bags and clothing, 2008
  • Ambrielle, shapewear, 2007
  • Shop with Options, retail department store services, 2007
  • Free & Easy Returns, retail department store services, 2007
  • Ship to Store, retail department store services, 2007
  • Know Before You Go, retail department store services, 2007
  • JCP, retail department store services, 2007
  • She Said, women's clothes, 2010
  • Joy of Giving, retail department store services, 2008
  • Article 365, clothing, 2010
  • Findmore, retail department store services, 2010
  • New Look. New Day. Who Knew., retail department store services, 2010
  • One Kiss, jewelry, 2010
  • Pro-Tec-Sun, children's clothes, 2010
  • Uproar, children's clothes, 2010
  • Twisted Boot, pants, 2005
  • A.N.A., handbags and women's clothes, 2005
  • JCPenney Winning Together, employment recruitment, 2005
  • A New Approach, retail department store services, 2005
  • A New Approach, handbags and women's clothes, 2005
  • A.N.A. A New Approach, handbags and women's clothes, 2005
  • Smooth Revolution, bras and panties, 2006
  • Flirtitude, sleepwear, 2006
  • Ambrielle Essentials, lingerie, 2006
  • Ambrielle Mystique, lingerie, 2006
  • East5th, handbags and women's clothes, 2006
  • Discover the Real Secret, retail department store services, 2010
  • I Said Yes, wedding bands, 2011
  • I Said Yes!, wedding bands, 2011
  • The Square, retail department store services, 2012
  • The Foundry Big & Tall Supply Co., retail department store services, 2011
  • JCP Everyday, home goods, 2012
  • JCP, clothing, 2012
  • Simplify Internally. Transform Externally, retail department store services, 2012

The ones shown as "retail department store services" are more logos and slogans than brands, but once I got going, I figured I'd list everything.

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Q: What brands are registered trademarks of JCPenney?
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