While the safety features, transmission, mileage, and engine were all important, so were the style and total image of the vehicle. Cho knew that he needed to sell all of those aspects in a single vehicle.
Fujio Cho was born on 1937-02-02.
Japanese
capturing 15 percent of the world vehicle market by 2010 and dethroning GM
Fujio Cho
http://www.toyota.com
Toyota Motor Corporation
Dr. Taiichi Ohno, who would dramatically change the destinies of both Cho and Toyota.
Toyota Motor Corporation, 1 Toyota-cho, Toyota, Aichi 471, Japan
President and chief executive officer, Toyota Motor Corporation
Tokyo University, law degree, 1960
Cho was much more affable, personable, and low-key than the blunt-spoken Okuda.
In 1999 Okuda retired, and Cho became the second consecutive nonfamily Toyota president.