new chemical-engineering talent to the company. The addition of highly motivated, well-educated chemical engineers to BASF's workforce would be of crucial importance, he said, not only to the company's future but to the future of the entire global economy
Career: BASF, 1976-1985, chemist; Lacke und Farben, 1985-1990, head of research and purchasing; 1990-1995, president of Engineering Plastics Division; BASF, 1995-2002, president of East Asia Division; 2002-, chairman.
while serving as the head of BASF's East Asia operations from 1995 to 1999. When the region's economies began faltering in 1997, many companies began restructuring their joint ventures.
improving efficiency in its 50 North American plants, reducing costs by about $100 million. In a second phase Hambrecht planned to consolidate operations and eliminate some plants
valuable insight into the importance of expanding BASF's customer base throughout that region; he identified Asia as the most rapidly growing market for the corporation's chemical products
his origins as a scientist rather than as a businessman. In an interview published in Chemical Market Reporter (May 26, 2003), the BASF head explained that the key to his decision-making process was communication
corporate restructuring that had characterized the chemical industry in the early 2000s. BASF's future, he stated, would be shaped by a combination of four different business approaches: internal consolidation of operations, increasing efficiency
major player in the global economy; at the beginning of the 21st century he was positioning his company to maintain its leadership position in the production and distribution of chemical products in Asia and worldwide through increased efficiency
Bill Hambrecht was born in 1935.
president of BASF's engineering plastics division, and in 1995 he assumed the rank of president of the corporation's East Asia division, which operated out of Hong Kong. He joined the executive board of directors in 1997 and in 2002 became chairman
The population of BASF is 111,141.
BASF Corporation is the U.S. subsidiary of BASF Group, a German conglomerate based in Ludwigshafen