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In the 1896 US presidential election, Democratic candidate William Jennings Bryan was well known for supporting the silver standard, as opposed to Republican William McKinley's support of the gold standard. The gold standard meant that money was linked to the value of gold. Because of the gold standard, debtors rarely got out of debt because of continuous inflation. Bryan supported shifting the standard to silver, a cheaper metal that would give debtors greater chances to pay their debts. As a result, the silver producing states in the West and rural debtors supported Bryan. Bryan lost the election to McKinley.

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Q: What did William Jennings Bryan promote?
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