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Q: What differences are likely to exist between market segment?
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Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.


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How should the company segment the market?


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How does The Body Shop segment the market?

They segment it out between the customers they want and those who will not use them. This helps them to target only those they would be interested in selling to.


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they are the same