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The Oath of Allegiance is an oath of loyalty made by American immigrants to the US.
All Samurai had to give an oath of loyalty to the leaders that they served. An oath of loyalty was binding until death.
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The Pledge of Allegiance
The Oath of Allegiance is an oath of loyalty made by American immigrants to the US.
It is something related to "lifetime customer loyalty".
I pledge Allegiance to the flag of the United States of America and to the Republic for which it stands, one nation under God, indivisible, with Liberty and Justice for all.
Creating value for customers, to earn their lifetime loyalty.
The Pledge of Allegiance of the United States is an oath of loyalty to the national flag and the republic of the United States of America, originally composed by Francis Bellamy in 1892. "The Star-Spangled Banner" is the national anthem of the United States of America. This song was written as a poem by 1814. It tooks some years to come for the music but it is older than the Pledge.
America
A man named Francis Bellamy actually wrote the Pledge in 1892, as an expression of sworn loyalty to the U.S. But some considered Bellamy a socialist, so over the next 50 years, people tried changing and adding parts to the Pledge. By 1953, Dwight D. Eisenhower, who was recently baptized a Presbyterian, felt a certain change was needed. With the Cold War gaining strength, and the pressure of politics, this became a fight against communism, and "under God" was added to the Pledge of Allegiance.
Tesco strove to be the most valued supermarket both to the customers and the community. The vision statement "value for customers, to earn their lifetime loyalty".