What do you think about the way love has become commercialised?

Answer 1

I'm loving it. Wait - that's pretty close to a trademarked phrase for television commercials!

So it's true - love is not only the theme of countless sappy movies, but it's part of the 15 and 30 second ads plastered on the TV screen all day long. You cannot escape it. There are some good aspects, namely that love is always portrayed as something to be desired. So it gets good press. But there is a risk, too.

In the real world, in a real relationship, love takes work. Any number of people will tell you that marriage is hard work. The same goes for any relationship. It's easy at first, but there doesn't seem to be a lot of good instruction for how to convert from the initial thrill of the relationship into a long-term working model.

And you won't get that from a 30-second commercial. In fact, the 30-second commercial makes us think of love in that same limited mentality we use when watching TV. So when we try to apply it in real life, we give it a quick try and then move on to giving up because there's no more instant gratification.

Instead, we need to work to determine what it is that makes our relationship work. What is it that makes your partner feel loved? What is it that makes you feel loved? If you both learn these things, you can work toward it easily. If you just jump into a relationship without knowing how to work at it, you'll stumble around and waste a lot of effort.

I'm drawing this method from my own book - Seven Days to Sex - since that seems to be the #1 desire for most men in a relationship, myself included. When I see the commercialization of love, I cringe knowing that it is making it harder and harder for people to see how to make a relationship work. So while I like that love is getting good press, I think that same exposure is eating away at our ability to truly love.