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What do you understand by this statement Customers now have an amplified voice to influence peer and public opinion?
Wiki User
∙ 10y ago
1. This statement is the part of The New Marketing Realities which states that Marketplace is continuously undergoing a change. Hence, marketers must attend and respond to a number of significant developments happening. Such as:
a.) major societal forces,
b.) new consumer capabilities and
c.) new company's capabilities.
Within the part of new consumer's capabilities which says that Customers today are becoming less brand loyal and more price and quality sensitive in their search for value. This makes the customers have an amplified voice to influence peer and public opinions.
-Aayushee Sharma
Wiki User
∙ 10y ago
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