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What does POP means in Merchandise?

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Anonymous

12y ago
Updated: 2/22/2023

POP in retail merchandising is the abbreviation for point-of-purchase or proof of purchase. The point-of-purchase is the location where a customer makes a purchase, such as a state, city or store. A proof of purchase is the evidence that shows a purchase was made or that an item has been paid for (i.e. sales receipt).

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