Asked in
Marketing Advertising and Sales

What does ROS mean in advertising?


User Avatar
Wiki User
December 12, 2010 12:33AM

ROS is an acronym for Run Of Schedule. All broadcast media have "holes" in the advertising time they sell, and one way to fill those holes is to sell time at a heavily discounted rate and the station decides when the ad will run - a win-win for both sides if it's a good match.