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This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume

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Q: What does place mean in marketing mix?
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Related questions

Features of service marketing?

Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).


Role of marketing mix?

The man role of the marketing mix is to promote a brand and create awareness. The marketing mix is summarized as 4Ps which stands for price, place, promotion and product.


What are the 4ps in marketing?

The 4 PS or the 'marketing mix' are Product, Price, Place and Promotion.


What are the 6 p's of the marketing mix?

The six Ps of the marketing mix are as follows: Product Price Place Promotion People Performance


Different factors in the 4Ps maximise marketing mix?

There are different factors in the 4Ps which help to maximize marketing mix. The main factors are price, product, promotion and the place which actually form the marketing mix.


Marketing mix strategies of airtel?

The marketing mix strategies of Airtel is known as the 4Ps. The 4Ps stand for product, price, place and promotions.


What are the components of a marketing mix?

product, place, price, and promotion


What are the marketing mix and importance in business?

product place price promotion


What are the four p's of the marketing mix?

product price promotion place


Marketing mix differ in domestic and international environment?

The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.


What does product mean in marketing mix?

The product that you are going to market.


What you the marketing mix and describe how each of the variables in the marketing mix can be used to develop the marketing strategy and action plan in the marketing plan?

Marketing mix refers to the 4 P's of marketing. These are product, price, place and promotion. Marketing strategy should implement the 4 p's in an effective manner. For instance if a fast food chain wants to open up in Asia, it needs to see the place and target price for the customers. Similarly is a sunscreen product is offered to places in the North pole, it will fail because there is no match with the marketing mix and the strategy.