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What exactly is gorilla marketing?

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Anonymous

12y ago
Updated: 8/20/2019

The term gorilla marketing is actually spelt Guerilla. The name is coined from "guerilla" warfare where unique tactics are used that don't use the same usual tactics that are normall accepted in normal wars. Thinking outside the box so to speak. Guerilla marking is using tactics that are creative and will leaving a lasting impression on someone who will then spread the word and will catch the attention of social media. An example of this would be an interactive public billboard.

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Wiki User

12y ago

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