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Who is father of marketing?
phillip kotler
Who is the father of marketing management?
Philip kotler
Who is father of service marketing?
Father of Services Marketing - Prof. Dr. Philip Kotler.Whereas, Zeithaml, Parasuraman & Berry had equally contributed in the field of Services Marketing, with the Services Gap theory a.k.a. SERVQUAL.
What exactly is Marketing Management?
Marketing Management concerns the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing management seeks to achieve desired interaction between company and customer.
What exactly is integrated marketing?
Integrated marketing is a form of marketing that is focused on consistency. This is from short term strategies to long term strategies, and requires extensive planning.
Who is the father of marketing Research?
Charles Coolidge Parlin
What is the marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship Marketing
What is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship marketing
Is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship marketing
What is target marketing used for?
Target marketing is used for exactly what it implies. A specific buying group or audience is targeted with advertisements about specific products and services.
What exactly is dental marketing?
Dental marketing is the advertisement of a dentist's services. This can include actions taken from creating a website to paying for advertising in a local newspaper.
Who is the father of marketing in Asia?
Philip Kotler is often referred to as the "father of marketing" in Asia due to his significant influence on marketing practices and education across the region. His concepts and frameworks have shaped modern marketing strategies in various Asian markets. Kotler's work has helped businesses understand consumer behavior and market dynamics, making him a pivotal figure in the evolution of marketing in Asia.
