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What exactly is marketing comminications or marcom manager's job profile.explain.?
Wiki User
∙ 11y ago
The MarCom Manager is responsible for creating interest and demand for Acme Software products through display Advertising, direct fax, E-mail, direct mail and card decks. In addition, the MarCom Manager is responsible for all concepting and copywriting for all collateral pieces, advertising, direct mail, POP, etc. This person also acts as a gatekeeper to maintain a consistent company image, and positioning. He/she works with the Creative Director for concepting and design, and coordinates the campaigns within the other marketing departments--especially with Channel Marketing and Inside Sales to ensure a consistent lead generation program. He/She is responsible for preparing a detailed annual budget and for tracking and maintaining the budget.
Wiki User
∙ 11y ago
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