march on Washington
1963 march on washington
It aims at influencing public opinion-since PR recognizew the power of public opinion,it aims at influencing it. aims of public relations
two-part system
Public opinion is views represented by the general public and policy making is adopted by the government. SO - public opinion can impact policy making in a positive or negative way, whether it is in your favor or not in your favor.
why is the opinion of the public about a popular movie or television program not a good example of public opinion?
1963 March on Washington
Lobbying public servants is considered a direct way to influence public policy. Other words for lobbying are persuading, requesting, swaying, sweet-talking, and pitching.
Influence on public opinion can be limited by how informed voters are. Even though what the people think is heard, officials do not take it as a final decision. As a nation we trust elected officials to make the right choice. Americans can also have opinions that are against the truths of an issue. For example, environmentalists pay closer attention to laws that affect our environment.
Public opinion is very important in election campaigns world wide. Candidates and public office holders want to see how the public feels about certain policy and political issues. Often times public opinion (as taken by private polls ) helps determine public policy.
Candidate do not want to change what the public wants, but instead change their policy around the public opinion. Public opinion and the political parties enter a phase of consolidation and continuity between periods of rapid change.
the interest of the minority
the effect is that it does not have any effect
Public policy is generally what everyone accepts, while public opinion is what they want. Generally speaking, public policy is defined by law and not by what people want. In America, while we are among the free-est of nations, still does not get whatever the majority wants, as even the majority knows that many times what they want is not what they need.