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What is Behavioral Segmentation?

Updated: 12/12/2022
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TopSavingsNet

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15y ago

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Behavioral segmentation is used by marketers who wish to market to a particular type of buyer. This type of buyer is segmented by their knowledge of particular products, their uses of products, and their responses to certain products. This practice in marketing has proven valuable for many marketers as they find more about the customer needs other than just customer potential.

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