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What is Business Buyer Behavior?

Updated: 9/13/2023
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TopSavingsNet

Lvl 1
13y ago

Best Answer

It is the purchasing behavior of businesses who buy from other businesses.

Also:

There are three factors affecting the business buyer behavior:

1) Straight rebuys

2) modified rebuys and

3) new tasks

The business buying process can be summarized as follows:

1) identify the problem

2) general need discription

3) product spacification

4) supplier search

5) supplier proposal solicitaion

6) supplier selection

7) order-routine specification

8) performance review

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13y ago
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