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Exploratory Research also known as formulative research that focus on the discovery of ideas and insights as opposed to collecting statistically accurate data.

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Q: What is Exploratory Market Research?
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Characteristics of exploratory research?

Exploratory research has four defining characteristics. These include business importance, a practical element, combinations of theory, as well as dependable and useful facts.


Advantages and disadvantage of exploratory research design?

Some of the advantages that go along with exploratory research design include flexibility of sources, strategic planning, and better conclusions. Some of the disadvantages that accompany exploratory research design include the fact that it is not usually very useful for the purpose of making decision on their own.


Modes of market research?

Market Research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.Modes of Market Research and quantitative -- how many and qualitative -- what kind.Quantitative Market Research includes tasks such as:» Consumer Market Survey» Market Research Data Collection» Statistics» Market Significance testing» Market Research Data Analysis» Data Validation ServiceQualitative Market Research includes tasks such as:» Brand Market Research» Market Sector Research» Consumer Market Research» Pricing Research» Market Research Focus Groups


Differences between marketing research and market research?

Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.


Benefit of primary market research?

Primary market is the initial step of market research in this we can analyse the market behavior of the market.

Related questions

What are the 3 main types of market research?

There are 3 types of marketing research designs, and they are: exploratory, descriptive, and casual.


Can you give us example of exploratory research papers?

I am looking for few examples of exploratory research.


What is analytical and exploratory research?

Exploratory research is when researcher little idea about topic and not applied previous theories or ideas.


Advantages and disadvantages of exploratory research?

ADVANTAGES: 1) The purpose of exploratory research is to know the unknown 2) It narrows down the scope of investigation


What is researh?

Exploratory research is that is in explicit in nature. And the result of this research is reliable.


What is explaratory researh?

Exploratory research is that is in explicit in nature. And the result of this research is reliable.


What are various method of research design?

exploratory descriptive


What are the advantages of exploratory research?

Advantages of exploratory research are: In depth understanding of subject, Idea testing, guidance to researchers, Flexibility of sources, Better conclusions, Strategic planning.


Characteristics of exploratory research?

Exploratory research has four defining characteristics. These include business importance, a practical element, combinations of theory, as well as dependable and useful facts.


What are advantages of exploratory research?

Advantages of exploratory research are: In depth understanding of subject, Idea testing, guidance to researchers, Flexibility of sources, Better conclusions, Strategic planning.


What is the essentials of exploratory research?

Exploratory research design focuses on gathering either primary or secondary data using a formal or informal process to interpret them. Some exploratory design includes projective techniques , focus groups and in-depth interviews.


Advantages and disadvantage of exploratory research design?

Some of the advantages that go along with exploratory research design include flexibility of sources, strategic planning, and better conclusions. Some of the disadvantages that accompany exploratory research design include the fact that it is not usually very useful for the purpose of making decision on their own.