IBM tries to provided integrated solutions to businesses, drawing from multiple technologies and business processes in order to create the best competencies for client organizations.
how this value proposition translate into marketing offer?
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The value proposition consists of a cluster of benefits the company promises to deliver; it is
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No they are not all the same thing. A customer value threshold is the max the customer values something. A customer value proposition is the value proposed by the customer, which is the same as a value offering.
Ticker symbol is: IBM
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Identifying customer product service expectation and value drivers: the value proposition.
value proposition
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