What is PPQ in fashion?

Answer 1

In London, 1992, Amy Molyneaux and Percy Parker launched fashion label PPQ creating the inimitable style that continues to set the beat for London's fashion drum today.

From the early days there were zeitgeist design moves; PPQ spearheaded the drainpipe jean revolution dressing music maker's including Amy Winehouse and Peter Doherty. The label's signature smocks and modern cocktail dresses soon became fashion insider staples. Fashion's best kept secret inevitably rolled off tongues and on to London Fashion Week's official show calendar to continued success.

Today, the design duo craft cutting-edge collections in strong shapes and bold prints incorporating elaborate fabrics in a spectrum of directional colours.

Loyal PPQ fans include some of today's hottest style icons and artists including Kirsten Dunst, Sienna Miller, Rihanna, Lily Allen, Naomie Harris, Sophie Ellis Bextor, Daisy Lowe, Alexa Chung and Peaches Geldof.

Marrying music with style, PPQ also run a record label, 1-2-3-4 Records, launching acts including Whitey, The Bishops, The White Sport, Trafalgar, Objects and Cosmetique. 1-2-3-4 Records hosts an annual festival in Shoreditch, London, which fast became a UK summer festival highlight.