What is Philip kotler definition of marketing?
"1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a profit. 3) Marketing is getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotion."
Which marketing book is prefered to start reading first Marketing Management Philip Kotler Or Principles of Markiting Philip Kotler?
A couple of people come to mind: One is Philip Kotler, a scholar, author, and consultant who has written hundreds of books, book chapters, papers, and articles on the subject of marketing. Another is Edward Bernays, who is more frequently referred to as the "father of public relations." However, many of the strategies and techniques that Bernays pioneered had a clear impact on modern marketing.