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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
product differentiation
Differentiation strategy and an overall cost leadership strategy are an example of porter's generic model. Differentiation strategy : where the product or service have unique attributes than its competitors that are valued by its customers. Cost leadership strategy : where the cost producing of the product of service is less than its competitors delivering the same quality.
Differentiation strategy in tourism is the practice of having a variety of activities available. Large cities, for example, often have a variety of things to explore for different tastes.
I would say focused differentiation strategy
Porsches are metal, but replicates are not!
Integrated cost leader ship/Differentiation
Managing a BU with differentiation strategy, needs a lot like enterprenurial leadership. becuase you are trying to shape the game instead of playing by the rules, which is almost the story of a startup.
Corporate (Integration or Diversification) Business Level (Differentiation, Focused Differentiation, Low Cost Leadership, Focused Low Cost Leadership, and Hybrid). Many people say "Marketing Strategy" (for example) when they really mean tactics.
Differentiation
Porsches
Germany