What is Puffery in advertising?

This is biased information, but recognized and accepted by industry, regulators and consumers. the legitimate exaggeration of advertising claims to overcome natural consumer scepticism.its done to make your product look better than that of the competition. puff·er·y (pŭf'ə-rē)

n. Flattering, often exaggerated praise and publicity, especially when used for promotional purposes.

above retrieved from Answers.com

Viper1