"Bait and switch" refers to marketing or advertising schemes. The buyer or user is lured to the dealer or marketer by the prospect of getting a favorable deal, in terms of cost for the value received. The purchaser is then convinced to make a different purchase or change the terms, supposedly to receive an even better value.
A common example would be a bedding company that advertised mattresses for $99. Once the customer arrives at the store, the salesman convinces the customer that the $99 mattress is not as good a deal as a "better" mattress sold for $149. The salesman has "baited" the customer, then "switched" him to a more profitable item.
This is sometimes applied incorrectly to "hidden charges" or "extended warranty / service" schemes.
"Bait advertising," more commonly referred to as a "bait and switch tactic," is the action of a source attracting and misleading an interested party through its presentation of a particular thing then, once the interested party grants attention to it, the "particular thing" is not available and an "alternate" is offered.
a technique in which a business offers to sell a product or service, often at a lower price, in order to attract customers who are then encouraged to purchase a more expensive item
What are the essentials of a sound promotion scheme?
A scheme where the corporation is loyal to the customers until expenses are covered
The essentials of a sound promotion scheme include tapping the right target market at the right time. Promotion scheme must offer the right product to the right people at the right place and at the right time.
sounds like a bait and switch
If a bait and switch tactic is used then the contract may be null and void. You must be able to prove the bait and switch for this to be the case.
Bait Switch
Bait N' Switch - 2013 was released on: USA: 27 October 2013
yes
Why are they not truly free? no such thing as a free lunch. This is a very lame attempt at bait and switch!
Apt1B - 2010 Bait and Switch 2-3 was released on: USA: 9 November 2010
Yes. All States
Shaman Kingu - 2001 Bait and Switch 2-30 was released on: USA: 5 July 2005
Whale Wars - 2008 Bait and Switch 2-8 was released on: USA: 31 July 2009
After the First 48 - 2008 Bait and Switch 1-7 was released on: USA: 18 February 2010
The Good Guys - 2010 Bait and Switch 1-2 is rated/received certificates of: Netherlands:12