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What is a bait and switch scheme?

Updated: 9/15/2023
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14y ago

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"Bait and switch" refers to marketing or advertising schemes. The buyer or user is lured to the dealer or marketer by the prospect of getting a favorable deal, in terms of cost for the value received. The purchaser is then convinced to make a different purchase or change the terms, supposedly to receive an even better value.

A common example would be a bedding company that advertised mattresses for $99. Once the customer arrives at the store, the salesman convinces the customer that the $99 mattress is not as good a deal as a "better" mattress sold for $149. The salesman has "baited" the customer, then "switched" him to a more profitable item.

This is sometimes applied incorrectly to "hidden charges" or "extended warranty / service" schemes.

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