What is a banner web ad?

Answer 1

A banner ad is a form of advertising on World Wide Web. Web Banner Advertising is an excellent way to promote brand awareness, increase visitor traffic and generate sales. It is the equivalent of newspaper or magazine advertising in the online world. Banners are often animated to capture the attention of the visitor, and can display a variety of images and information including a company logo. A banner can be linked to a specific page of a website that is relevant to the products or services being advertised, this will enable a visitor to click through to a web page and immediately view further information and purchase the products or services.

Animated banners are a great way to catch the eye of potential customers. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence.

An internet banner advertising campaign displays your online advertising banner thousands of times to targeted visitors of other websites. The success of an internet banner advertising campaign is dependent on an effective and Creative Banner Design. The objective is to create a design that grabs the attention of visitors. This can be achieved by using a good combination of colors, some form of animation and a catchy strap line. Animated Web Banners are a great way to catch the eye of potential customers. Flash banners in particular can have very rich animated content with a very small file size.

The success of the banner design can be measured by the number of visitors that click through to the target web page. Normally an internet banner advertising campaign that offers some sort of incentive to the visitor will achieve a higher click through rate.