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Do you mean bandwagon? a bandwagon appeal is when you use the excuse that "everyone is doing it"- meaning that you should also be doing it;thus, you are getting on the bandwagon.

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13y ago
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1mo ago

A brandwagon appeal is a marketing strategy where a brand associates itself with a popular trend or movement to gain attention and appeal to a specific audience. By aligning with something that is currently popular or trendy, the brand aims to increase its relevance and attract customers who identify with that trend.

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Q: What is a brandwagon appeal?
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