A channel intermediary is an entity who acts as a mediator between parties to a business deal, investment or negotiation. Some examples of channel intermediaries are: agents, wholesalers and retailers.
A middleman acts as an intermediary to ensure that the distribution channel between the supplier and the consumer is complete. Middlemen supplement the resources of the manufactures.
Indirect selling is employed when a manufacturer in the United States, for example, markets its product through another U.S. firm that acts as the manufacturer's sales intermediary. There are several advantages to be gained by employing an indirect domestic channel. The channel is simple and inexpensive. The manufacturer incurs no start-up cost for the channel and is relieved of the responsibility of physically moving the goods overseas. Since the intermediary very likely represents several clients who can help share distribution costs, the costs for moving the goods are further reduced. An indirect channel also has limitations. The manufacturer has to give up control over the marketing of its product to another firm. The channel may not be permanent because the intermediary can easily discontinue handling a manufacturer's product if there is no profit. Direct selling is employed when a manufacturer develops an overseas channel so that it deals directly with a foreign party without going through an intermediary in the home country. One advantage gained in using the direct selling channel is active market exploitation. Another advantage is greater control. The channel also improves communication and consistency. Direct selling, however, is a difficult channel to manage if the manufacturer is unfamiliar with the foreign market. It is time consuming and expensive.
The wholesale intermediary usually helps form a link between professional vendors and buyers who want to trade goods. Common types of intermediaries are commission agents, trading groups, commercial agents, self-employed representatives, etc. In the age of technology, as there are many B2B portals like Tradeling available to help wholesale buyers and sellers, the intermediary rule becomes less. B2B portals are now acting as the wholesaling intermediary to help suppliers and buyers.
CW is on channel 9
It is the ability of a channel member to control marketing variables of any other channel member
a financial intermediary
Perhaps the key part of any distribution channel is the intermediary.
A middleman acts as an intermediary to ensure that the distribution channel between the supplier and the consumer is complete. Middlemen supplement the resources of the manufactures.
merchant intermediary
Indirect selling is employed when a manufacturer in the United States, for example, markets its product through another U.S. firm that acts as the manufacturer's sales intermediary. There are several advantages to be gained by employing an indirect domestic channel. The channel is simple and inexpensive. The manufacturer incurs no start-up cost for the channel and is relieved of the responsibility of physically moving the goods overseas. Since the intermediary very likely represents several clients who can help share distribution costs, the costs for moving the goods are further reduced. An indirect channel also has limitations. The manufacturer has to give up control over the marketing of its product to another firm. The channel may not be permanent because the intermediary can easily discontinue handling a manufacturer's product if there is no profit. Direct selling is employed when a manufacturer develops an overseas channel so that it deals directly with a foreign party without going through an intermediary in the home country. One advantage gained in using the direct selling channel is active market exploitation. Another advantage is greater control. The channel also improves communication and consistency. Direct selling, however, is a difficult channel to manage if the manufacturer is unfamiliar with the foreign market. It is time consuming and expensive.
Intermediary has six syllables.
An intermediary is someone who plays the middle role of any case.
RNA works through DNA's intermediary.
true a loan company is not a financial intermediary
A "go-between" acts as an intermediary between two individuals.
If I send money from canada to mexico do i need an intermediary Bank?
If the intermediary is an independent broker, then liability lies with the intermediary.