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In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell.
Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.
References- Frank R. Kardes. Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion. The Journal of Consumer Research, Vol. 15, No. 2 (Sep., 1988), pp. 225-233
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Difference between hard sell and soft sell?
I'm not positive, but I believe a hard sell is the car salesman kind of pitch, more aggressive, and the soft sell is much more relaxed, subtle, way of getting a person to buy something.
Why should you avoid a hard sell opening in persuasive messages?
I would like to avoid a hard sell opening in persuasive message to make the persuasive message more credible.
What is noun form of sell?
The word 'sell' is both a verb and a noun.The noun 'sell' is an informal noun for the activity of persuading someone to buy; the activity of causing to be accepted; a deception or hoax; a word for a thing.Example: The salesman tried to give me the hard sell.The noun forms of the verb to sell are seller and the gerund, selling.Examples:I will contact the seller with your offer.He has a winning personality, perfect forselling.
What training do you need to be in life insurance sales?
"You need to know how to talk to people to sell life insurance. You probably need a background in sales, and communications. It's hard to sell someone something they won't ever get to use while they are alive."
What does WAG mean in marketing terms?
It means a wild guess without any hard facts. "How many of these do you think we can sell?" "I dunno, but I'll take a WAG and say 1000."
When was The Hard Sell created?
The Hard Sell was created in 2007.
When was The Hard Sell - Encore - created?
The Hard Sell - Encore - was created in 2008.
What are the release dates for Hard Sell - 2010?
Hard Sell - 2010 was released on: USA: October 2010
What common everyday items are hard to sell?
its reslly hard to sell lights people are very picky
What actors and actresses appeared in The Hard Sell - 2008?
The cast of The Hard Sell - 2008 includes: Phill Jupitus as himself
What are the release dates for On the Up - 2007 Hard Sell 4 Hard Shells - 1.73?
On the Up - 2007 Hard Sell 4 Hard Shells - 1.73 was released on: USA: 24 July 2007
What are the release dates for Hard Sell - 2012?
Hard Sell - 2012 was released on: USA: 26 August 2012 (No Budget Film Festival)
Is the actor Will Ferrell in the film called The Goods Live Hard Sell Hard?
Yes. The actor Will Ferrell does appear in the film called The Goods: Live Hard, Sell Hard.He plays the role of McDermott in the film, though he is uncredited.The Goods: Live Hard, Sell Hard was released in the year 2009. It was directed by Neal Brennan.
What are the release dates for On the Up - 2007 Hard Sell 4 Hard Shells 1-73?
On the Up - 2007 Hard Sell 4 Hard Shells 1-73 was released on: USA: 24 July 2007
What actors and actresses appeared in Hard Sell Short - 2005?
The cast of Hard Sell Short - 2005 includes: Craig Fairbrass as Danny Bleak
Difference between hard sell and soft sell?
I'm not positive, but I believe a hard sell is the car salesman kind of pitch, more aggressive, and the soft sell is much more relaxed, subtle, way of getting a person to buy something.
Is selling a noun?
Yes, the word "sell" is used informally as a noun, for example a hard sell (aggressive persuasion), a soft sell (gentle persuasion), or a bit of a sell (lacking merit to be easily sold).Example: That car dealer uses the hard sell to close a deal.The word 'sell' is also a verb: sell, sells, selling, sold.
