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This has everything to do with advertising and Marketing for a business- this is studied in Business classes in colleges and can be found in text books- Academics Kim and Lord recognized that people can be both cognitively (the mental process of thinking) and effectively involved at the same timewhen it comes to people making purchasing decisions. There is a grid that shows how consumers make different type of purchasing decisions for different type of product. The concept that Kim and lord have is that by this method towards a advertising marketing strategy that involves both the affective involvement meaning how a consumer feel about a product and the cognitive involvement which is what a consumer think about a product. Kim and lord feels that if both are addressed in a marketing advertising strategy that the consumer is geared towards purchasing your business services or product. I hope this explains somewhat of what you want to know Angelita Robinson
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∙ 14y ago
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What is positioning grid in marketing?
This helps you position your item properly according to this grid:
What does a SWOT analysis do for your marketing plan?
A SWOT analysis is a useful way of summarising the current position of a business by identifying strengths, weaknesses, opportunities and threats. This is usually presented in a grid. A SWOT can help generate the objectives element of a marketing plan A swot analysis details the company's strengths weaknesses, opportunities and threats that will be used in determining the best marketing strategies to be employed by the enterprise.
What is Converse current position in the market place?
converse position
What is difference between promotion and transfer?
transfer is movement of employee who has the same level or position. promotion is up grad of salary increment's and promotion from lower position to high position
What is a product position and how do marketers know what is it?
product position is generally the position of product relative to the position of competitior product. marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc. we can also increase the position of product with respect to competitors product by using product positioning techniques.
What is the grid on a map for?
The grid allows a position to be found by using a map reference.
What is the grid for a map?
The grid allows a position to be found by using a map reference.
What is positioning grid in marketing?
This helps you position your item properly according to this grid:
What is a grid on a map?
The grid allows a position to be found by using a map reference.
What is a grid for on a map?
The grid allows a position to be found by using a map reference.
What is a refined grid coordinate?
The more numbers, the more refined it is. For example, a four digit grid coordinate will put you in a 1,000 meter grid square. A six digit grid will put you within a 100 meters of your position (or target), etc.
The exact position of a place derived from mathematical coordinates on the Earth's grid is the?
The exact position of a place derived from mathematical coordinates on the Earth's grid is the absolute location. The absolute location would be the latitude and longitude of a location.
What is the purpose of showing a grid on your slides as you make them?
to properly position the text and images
Why do you use a six figure grid reference?
We use a six figure grid reference because it is more detailed and it will be better if you want to find the exact position of a place.
Which grid position did Michael Schumacher start from in his first F1 race?
Michael Schumacher started the Belgian Grand Prix of 1991 from the 7th place on the grid. He failed to finish the race.
What is the objective of making a grid of latitudes and longitudes on a globe?
So you can locate a position by giving a latitude and longitude reference
How do you snap an embedded chart to the worksheet gridlines?
If you have Excel 2007 or higher, click the shape or object in the worksheet. In Drawing Tools on the Format tab, in the Arrange group, click Align. Then, to position shapes or objects to the closest intersection of the grid, click Snap to Grid or to position shapes or objects to grid lines that go through the vertical and horizontal edges of other shapes or objects, click Snap to Shape.
