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In order to define which marketing mix component combination should apply to the market segment, it is required to identify the characteristics of the targeted market segment, how the market segmentation done or in other word depending on which basis the market has segmented, and also it is required to identify the target market strategy used weather it is differentiated, undifferentiated or concentrated. so that in order to satisfy customer requirement the marketing mix components 4p's or if it is a service 7p's should be combine with right quantities.

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