A position statement is an opinion.
We at XXX car company build automobiles for the discerning consumer wanting comfort and luxury in a fuel efficient and environmentally friendly vehicle.
I made up this example
A position statement is an opinion.
The correct term for 'what is Samsung's positioning statement' is, what is Samsung's mission statement. Samsung's mission statement is, " Inspire the world, create the future."
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Due to recent safety concerns, Toyota chose to update and reposition the brand's former positioning statement to "Let's Go Places".
unparalleled driving experience
Care for all....
It is very difficult to find. I am looking
Positioning statement
"the relentless pursuit of perfection" Actually, that's a themeline or tagline, not a positioning statement. While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this. For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.
the coca cola company is positioned in the the soft drinks industry.
Foot Locker Vision Statement:"Global diversification is a vital component of the Company's strategic positioning. This diversification is unique in the athletic footwear and apparel industry and provides many distinct advantages."
Foot Locker Vision Statement: "Global diversification is a vital component of the Company's strategic positioning. This diversification is unique in the athletic footwear and apparel industry and provides many distinct advantages."