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"the relentless pursuit of perfection"
Actually, that's a themeline or tagline, not a positioning statement.
While most marketers are very tight-lipped about exposing their actual positioning statements, a positioning statement for Lexus would probably read something like this.
For affluent drivers who seek luxury vehicles of the highest quality and reliability, Lexus constantly pursues the finest materials, the best technologies and the ultimate in quality control to ensure the perfect luxury vehicle experience.
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∙ 13y ago
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