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All media 'texts' have signs and signifiers which send specific messages to the audience. In some cases we hardly think about how we read these signs. The use of colour for example to suggest.. mood.. atmosphere.. meaning.

Signifiers: show, suggest, mean something to an audience

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1mo ago

In media studies, a signifier is a sound, image, or word that denotes a particular concept or idea. It is part of the process of signification, where the signifier conveys meaning through symbolic representation. For example, a red traffic light serves as a signifier for stopping.

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Q: What is a signifier in media studies?
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