An at-risk launch, in the context of pharmaceuticals, is when a generic manufacturer challenges the validity of an existing patent.
If the company were to launch the drug before this first round of litigation and lose (ie. the patent is upheld), they would owe the patent-holder treble damages. This would be roughly three times the sales loss incurred to the patent-holder, and no small change to even a large company.
If, however, the court rules that the patent is invalid then the newcomer might choose to launch the product "at risk": while the erstwhile patent-holder appeals the initial court decision not to uphold the patent.
Ultimately the court will stand by its decision and the newcomer will have successfully launched at-risk, or it will revert back and support the appeal. In this situation, the newcomer only owes 1x damages. This is a considerably less prohibitive sum, one that theoretically begot the original risk-reward question of launching the product despite the appeal.
For examples, see Sanofi's Plavix, Eisai's Aricept, AstraZeneca's Nexium, and Wyeth's Protonix.
Mel
www.mpglobal.com
Launch ReferenceQuestion 19What is the last step in the composite risk management (CRM) process?Supervise and evaluate.
Launch ReferenceQuestion 19What is the last step in the composite risk management (CRM) process?Supervise and evaluate.
"Launch" is not an adverb, no.The word "launch" is a verb ("we will launch it into the air") and sometimes a noun ("the launch pad is broken").
He was being opposed at the time of his nuclear missile launch..But still he took risk and now he is praised for such.
launch = chakushu to launch = orosu
It could be, if the right rocket vehicles were built, but would the risk of it falling back to Earth in the event of a launch failure be acceptable?
Bristol-Myers Squibb and Armstrong teamed up to launch the Cycle of Hope, a national educational campaign for people with cancer or at risk of developing the disease.
It is at Jiuquan Satellite Launch Center, Taiyuan Satellite Launch Center, Xichang Satellite Launch Center, and Jingyu.
In Poptropica you launch the rabbot when you type in fuzzy bunny and the mission is launch rabbot
The boat will launch today. She was excited to launch the new project.
No. They launch in a space vehicle.
Launch has one syllable.