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Product concept
purchasing decisions
Products can be described as having three
levels
Level 1: Core product
ŸCustomers are provided with
certain benefits (need satis
fying solution/s) when they
purchase and consume a
product or service
ŸExample: digital camera - easy
to use; takes clear pictures
Level 2: Actual product
ŸA product/service consists of
several elements - brand
, features/attributes, quality
ŸExample: the all-new Sony®
α (alpha) Digital SLR-A100K
digital camera with a list of
attractive features
Level 3: Augmented product
ŸAdditional support/added value
obtained through using the
product/service - enhances
product's attractiveness and
competitive advantage
ŸExample: two year guarantee,
free case, online tutorials
Wiki User
∙ 14y ago
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Explain the core actual and augmented products of the educational experience that universities offer?
Explain the core actual and augmented products of the educational experience that universities offer?
What is augmented product?
The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, and any after-sales service.
Did you explain New waves of thought in marketing?
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What are the five types of nontraditional marketing?
Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
Relationship between marketing and marketing communication?
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
Use augmented in a sentence?
She was augmented by peace and quiet
Do you consider humankind's wants to be insatiable?
Womankind's wants are insatiable. Wants and needs are artificially imbalanced and augmented by the marketing propaganda and advertisements, to increase sales to maintain the mass production of Industrial Revolution.
What is an example sentence for augmented?
My temporay part-time job augmented my income nicely.
What is augmented vector?
An augmented vector is a vector that is augmented with an extra dimension. This new dimension always takes on the value of 1. e.g. X = (5, 2) X' = (5, 2, 1) where X' is the augmented form of vector X.
What are some potential risks and benefits of using augmented reality?
Potential Risks: Augmented reality can be distracting, leading to a decrease in productivity. Augmented reality can be used to spread false information. Augmented reality can lead to privacy issues, as users’ movements and locations can be tracked. Augmented reality can lead to addiction and unhealthy habits. Augmented reality can be used to manipulate users’ emotions and create a false sense of reality. Potential Benefits: Augmented reality can be used to enhance learning experiences in educational settings. Augmented reality can be used to improve safety in industrial settings. Augmented reality can be used to create immersive experiences in gaming and entertainment. Augmented reality can be used to improve customer service in retail settings. Augmented reality can be used to create more efficient workflows in industrial settings.
An second has one whole step and one half step?
augmented
When was Total Immersion - augmented reality - created?
Total Immersion - augmented reality - was created in 1999.
What is the augmented component of a product?
The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
What is an augmented third?
An augmented third is an interval of five semitones, spanning three note names. An example of an augmented third is C to E sharp, or C flat to E.
Why is agumanted vector named agumanted?
Augmented means to make bigger or to longer. If you extend a vector then it is augmented.
Sentence with the word augmented?
The young lady went to the plastic surgeon to have her chest and buttocks augmented with implants.
How would you use augmented in a sentence?
The pastel colors of the sand and stones in the canyon were stunningly augmented by the continually changing hues of the sunrise. I'm not so sure whether they augmented or detracted from the experience.
