bookitlive was founded in 2008 by Craig Dickson to offer scheduling booking product for Australian health and beauty businesses . bookitlive expanded its product offering to provide booking software for any time based activity.
By late 2010, bookitlive had developed an international version and established a presence in the UK market due to the establishment of booking services for Group Buying Deals. Providing booking services for Group Buying Deals lead to further expansion into other regions including Europe and the US.
As of 2012, bookitlive is now used in over 11 countries by over 50 different industries.