Branding is by no means a new concept.However the process of valuing a brand and representing its value in the balance sheet as tangible asset i not fully developed till now.
uses of Brand valuation
The uses of brand valuation can be split into two broad categories, namely Accounting and Marketing.
to emphasize asset valuation
Going concernConsistency of accounting principles and presentationPrudenceMatching of income and expenses, andSeparate valuation of assets and liabilities
Allowance for doubtful accounts
timeliness
Cost accounting is concerned with cost accumulation for inventory valuation to meet the requirements of external reporting and internal profit measurement.Management accounting relates to the provision of appropriate information for decision-making, planning, control and performance evaluation. (Extracted from Cost and Managment Accounting by Colin Drury, Sixth Edition)
to emphasize asset valuation
A. A. Fitzgerald has written: 'Problems of accounting valuation of stock in trade'
they are twoo: FIFO and LIFO
There is a software brand ChurchSoft. It is software for the help in the management of a church including the accounting aspect.
Going concernConsistency of accounting principles and presentationPrudenceMatching of income and expenses, andSeparate valuation of assets and liabilities
Allowance for doubtful accounts
is information technology is higher valuation than banking and finance
the fundamental principles of accounting are as follows:a. the going concern conceptb. the consistency conceptc. the separate valuation conceptd. accruals and matching concepte. the concept of prudence
William J. Bruns has written: 'Accounting for managers' -- subject(s): Managerial accounting, Case studies 'Accounting for inflation' -- subject(s): Replacement of industrial equipment, Cost accounting, Inflation (Finance) and accounting 'A simulation study of alternative methods of inventory valuation' 'Introduction to accounting' -- subject(s): Accounting
L. Paul Hood has written: 'Valuation' -- subject(s): Gifts, Tax assessment, Inheritance and transfer tax, Taxation, Valuation, Real property 'A Revierer's handbook to business valuation' -- subject(s): Business enterprises, Corporations, Accounting, Law and legislation, Valuation, Standards
Beatrice Melcher has written: 'Stockholders' equity' -- subject(s): Accounting, Corporations, Valuation
timeliness