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The four word answer stated above is beneath a comment. It's too bad that people take their time trying to wreak havoc. And I was just baited into making a comment.

High end guerrilla marking is kept separate from "What is high guerrilla marketing" because of the lack of the word "end". This was my error so I added the comprehensive question where "end" must be used with "high" The question infers that "high end" means wealthy consumers. Guerrilla infers "unusual" marketing methods.. or better said "surprise tactics"

An example of high end marketing is, in the opinion of marketing people a nationwide chain of food buying places that cater to expensive products aimed at the upper middles classes. One such enterprise is a company called "Whole Foods". In this "supermarket" of expensive and hard to get products are such things as unpasteurized milk fresh form a nearby dairy. A regular supermarket will only carry pasteurized milk. The former is more expensive and the product is not geared to "regular supermarket customers".

Whole Foods took a competitor oriented marketing research approach. Saw the weak points of the Pathmarks and ShopRite supermarkets and saw they lacked the capacity to provide expensive and unusual products. They performed a guerrilla tactic and took competitors by surprise.

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