What does capitaism mean?
"per capita" is Latin for "by head, for each head". It means the
figures you are reading are calculated based on an average of the
total population.
It is then easier to make comparisons for example between
different countries : the total number of cellphones is much higher
in France than in Luxembourg, but if you look at the number of
cellphones per capita, you will notice than Luxembourg has, by far,
a better equiment rate.