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The Coles/Myer group had a mission "to be the best retailer in every market in which we operate" with Coles Supermarkets positioning "serving you better".
Sadly they failed at both, leading to Wesfarmers takeover of Coles.
If there is a mission & vision, it is not overtly declared so, effectively, there is none, as you can't secure, promote, alignment and engagement to something no one knows about.
Critics might be quick to denounce Wesfarmers for corporate arrogance, or bad management, but if balance sheets remain strong, they seem to be denying the theoretical principle that they could do better with than without.
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∙ 13y ago
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