What is consumer insight?

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โˆ™ 2008-12-04 10:30:48

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Consumer insight is a flash of understanding on the part of a marketer regarding an unidentified or unmet need in the marketplace, or a new/better way to satisfy an existing need.

It is NOT about a product or service, as Mike suggests. It's about a consumer need that isn't being met as well as it could be. The marketer's challenge, having recognized the insight, is to find a way to capitalize on the thinking that identified the need. That could lead to a product or service, of course, but the insight is independent of the solution.

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โˆ™ 2008-12-04 10:30:48
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What is consumer insight used for?

The consumer insight is usually used for helping customers have an idea when they really don't know if a product is really good, or really bad. It's really useful.

Consumer buyer behavior?

Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.

If you read consumer report magazine your are employing this information-gathering strategy?

If you read consumer report magazine, you are employing this information-gathering strategy in your marketing plans. This will give you insight on the consumer demands in the market as well as the relevant trends that are being used for marketing purposes.

WhaT IS genuine insight?


What is the homophone for insight?

The homophone for insight is incite.

What is the homonym for insight?

incite is the homonym for insight

When was OR Insight created?

OR Insight was created in 1988.

What has the author Scott Rutherford written?

Scott Rutherford has written: 'Insight Guide Thailand (Insight Guides Thailand)' 'Insight Guides East Asia' -- subject(s): Guidebooks 'Insight Compact Guide Hawaii/Oahu/Honolulu (Insight Compact Guides Hawaii)' 'Insight Guide China' 'Insight Pocket Guide Hawaii' 'On the Move in Japan' 'Insight Guide Indonesia' 'Insight Guide American Southwest' 'Insight Guides Thailand' 'Insight Guides East Asia, China, Hong Kong, Japan, Korea, Taiwan' -- subject(s): Guidebooks 'Insight Guide China (Insight Guides China)' 'Insight Guide Japan' 'Insight Compact Guide Hawaii-Maui' 'Insight Pocket Guides Hawaii (Insight Pocket Guide Hawaii)' 'Hawaii' -- subject(s): Guidebooks

How do you say insight in Italian?

Insight in Italian is Intuito.

What is personal insight?

it's an insight you think personally

What part of speech is the word insight?

Insight is a noun.

What is the adjective for insight?

There is no one adjective for insight. I would say "remarkable" would be a good adjective for insight.

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