Marketing Advertising and Sales
Synonyms and Antonyms
Consumers (food chain)
What is consumer insight?
Wiki User
2008-12-04 10:30:48
Consumer insight is a flash of understanding on the part of a
marketer regarding an unidentified or unmet need in the
marketplace, or a new/better way to satisfy an existing need.
It is NOT about a product or service, as Mike suggests. It's
about a consumer need that isn't being met as well as it could be.
The marketer's challenge, having recognized the insight, is to find
a way to capitalize on the thinking that identified the need. That
could lead to a product or service, of course, but the insight is
independent of the solution.
Related Questions
Asked in Marketing Advertising and Sales
Consumer buyer behavior?
Consumer buyer behavior is the process of understanding why
consumers buy the products they purchase. Managers typically study
consumer needs and pricing strategies for insight.
Asked in Market Research
If you read consumer report magazine your are employing this information-gathering strategy?
If you read consumer report magazine, you are employing this
information-gathering strategy in your marketing plans. This will
give you insight on the consumer demands in the market as well as
the relevant trends that are being used for marketing purposes.
Asked in Authors, Poets, and Playwrights
What has the author Scott Rutherford written?
Scott Rutherford has written:
'Insight Guide Thailand (Insight Guides Thailand)'
'Insight Guides East Asia' -- subject(s): Guidebooks
'Insight Compact Guide Hawaii/Oahu/Honolulu (Insight Compact
Guides Hawaii)'
'Insight Guide China'
'Insight Pocket Guide Hawaii'
'On the Move in Japan'
'Insight Guide Indonesia'
'Insight Guide American Southwest'
'Insight Guides Thailand'
'Insight Guides East Asia, China, Hong Kong, Japan, Korea,
Taiwan' -- subject(s): Guidebooks
'Insight Guide China (Insight Guides China)'
'Insight Guide Japan'
'Insight Compact Guide Hawaii-Maui'
'Insight Pocket Guides Hawaii (Insight Pocket Guide Hawaii)'
'Hawaii' -- subject(s): Guidebooks
Asked in Synonyms and Antonyms, Homographs Homonyms and Homophones
What is the homophone for insight?
The homophone for insight is incite.
Asked in Homographs Homonyms and Homophones
What is the homonym for insight?
incite is the homonym for insight
Asked in English Spelling and Pronunciation
Can the word 'insight' be used in plural form?
Can the word 'insight' be used in plural form?
Asked in Adjectives and Articles
What is the adjective for insight?
There is no one adjective for insight. I would say "remarkable"
would be a good adjective for insight.
Asked in Sentence and Word Structure, Example Sentences
Use insight in a sentence?
By reding the paper he gained insight.
Asked in Example Sentences
How can you use the word insight in a sentence?
there were no insight outside the house
Asked in Investing and Financial Markets
When was Insight Investment created?
Insight Investment was created in 2002.
Asked in English to Latin
What is the latin word for insight?
The Latin word for insight is the word intuitu. The Spanish word
for insight is perspicacia and in Italian is intuito.
Asked in Mental Health, Relationships
What is insight?
Insight is the understanding of a specific cause and effect in a
specific context.
Asked in Life Insurance
A duplicate policy may be issued when the original has been?
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Asked in Example Sentences
How do you use the term insight therapy in a sentence?
Insight therapy relies on conversation.
Asked in Example Sentences
What is a sentence for the word insight?
Reading that book gave me new insight into the subject.