counterurbanisation can bring benefits to rural areas by bringing new and better transport links and also new services such as petrol stations, shops etc to that area. Also it increases the value of the land as more people will be moving out of the city and so supports the local economy. It also benefits the area by bringing a wider variety of people and increases the cultural standing of the area. I need to write an essay on this and this is about all I can think of!
Part of the reason why Counterurbanisation occurs links with the growth of a city. If there are good transport links and a short commute between a city and a nearby rural area then the rural area will counter urbanise. Having upmarket shops in a rural area only adds to the problem as does having famous people living in the area. Making city living attractive will prevent Counter-urbanisation.