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Customer conversion is more commonly called Sales Conversion. It is the percentage of people that enter a store that buy something. It is calculated by the number of sales transactions divided by the number of people who enter the store. It is an essential Key Performance Indicator (KPI) for retailers.

If you wish to track and calculate your customer conversion rate, vanillaprogress.com is pretty easy to use tool that analyzes KPI metrics like conversion rate to help boost sales performance.

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Q: What is customer conversion in retail?
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