answersLogoWhite

0


Best Answer

Domain name advertising is synonymous with domaineering and is the web-based marketing business of acquiring and monetizing internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits from natural type-in address bar searches. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name as an information carrying vehicle and not in a website's products or services, these domains are developed for advertising, ( i.e, "parked" ), and not into "conventional" websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience, including Demographics. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "ad feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain often found through direct navigation. Occasionally content is added to develop a functional mini-website. Ethical domaineers contend that their product, i.e., "domain advertising", is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. Domaineering aka "domain advertising" is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.

User Avatar

Wiki User

14y ago
This answer is:
User Avatar
More answers
User Avatar

Wiki User

15y ago

"Domain advertising" is also known as "domaineering" which is the web-based marketing business of acquiring and monetizing Internet domain names specifically for their use as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in "domaining" where generating advertising revenue is considered more of a bonus while awaiting a sale. Analogous to the index headings in the yellow pages of a phone book, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset, not just functioning as a web address. As the value is intrinsically in the domain and not in a website, these domains are intended not to be developed into a conventional website. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable definition of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.

This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is domain name advertising?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Why is it important for a company to purchase an internet domain name?

There are many reasons why it is important for a company to purchase an internet domain name. These include to form an identity and promote branding. More reasons are to increase credibility, professionalism, and for advertising and marketing.


Who is the registrant of a domain name and Who is the registrar of a domain name?

A domain registrant is the person who owns the domain name or requires a domain name for his/her business. A domain registrar is the organization that helps you find the appropriate domain name for your business.Example:DomainIndia (www.register-domainname.in) is the domain registrar that organization provides domain names registration and web hosting in India. Adolfina is the domain registrant who requires a domain name.


Why is domain dormant paid the hosting fee registered with adgridworks.com for the free advertising and it said domain is dormant?

I've found few website that could give you a free domain name without charging you any money. Try this: www.tinyurl.com/rsf-hyperwebenable or, www.tinyurl.com/rsf-webhost


What system translates names to IP addresses?

The DNS (Domain Name System).The DNS (Domain Name System).The DNS (Domain Name System).The DNS (Domain Name System).


What is the domain name of the zebra?

What is the domain name for zebra?


If you are creating a domain name is it proper to have a '-' in it such as hi-techdogcom?

Sure - many domain users use hyphens as a variation on a name to get the name they wish. As I've told my clients for years, a domain name is only a small part of your traffic - traditional advertising, site links and word of mouth is what drives traffic to your site, not just the name. "Register it and they will come" will get you a lot of spam, but not much real traffic unless you let people know about your site by various methods.


How can you be a domain name provider?

When you sign up for your domain name you can choose to buy the domain hosting services. Which is only found at certain domain name providers.


WHAT IS A SR?

Suriname Domain Name Registration, .SR Domain Registration, Suriname .SR Domain, Domain Name .SR, Register Surinamese Domain, Surinamese Domain Names


What is the definition of domain name registration?

Domain name registration is the process that is used to acquire a domain name. Acquiring the domain name for a certain amount of time under particular conditions.


What is the domain name of the Jackrabbit?

The domain of a jackrabbit is the Eukaeya domain


domain general?

form_title=Domain Name Generator form_header=Having trouble thinking up a domain name? The Domain Name Generator can help. What kind of company do you have?=_ How many domain names do you need?=_ Do you have any specific attributes you are looking for in your new domain name?=_


What is a sr register?

Suriname Domain Name Registration, .SR Domain Registration, Suriname .SR Domain, Domain Name .SR, Register Surinamese Domain, Surinamese Domain Names