The term "exaflood," was coined by Bret Swanson of Progress & Freedom Foundation. Exaflood The word exabyteis the basis for the term exaflood, a neologism created by Bret Swanson of the Discovery Institute in a January 2007 Wall Street Journal editorial. Exaflood refers to the rapidly increasing torrent of data transmitted over the internet. The amount of information people upload, download and share on the Internet-known as internet traffic-is growing (due in large part to video, audio and photo applications) at an exponential rate, while the capacity of the Internet, its bandwidth, is limited and susceptible to a "flood" of data equal to multiple exabytes. "One exabyte is the equivalent of about 50,000 years of DVD quality video." See the related links for more information: